Sample Job Promotion Letter. The key word to remember here is "entice." Your promotional piece should not give every detail - that's your sales department's job. The promotional piece is merely the introduction.
Sample Job Promotion Letter. Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to action, and sloppy formatting are the common mistakes that plague most people's writing. Such errors accomplish only one thing: They destine your promotional piece for the infamous "round file." They also show prospects that you're lazy, uncreative, and possibly incapable of delivering quality work.